The 3-month build-up to Christmas


Apologies for the recent lack of blogging, but I’ve been doing the kind of hours at work that have made my family suspect I may be doing a bit of sweat shopping on the side.

And I’m not the only one who’s been busy, judging by the alarmingly prevalent appearances of festive displays, seasonal departments, and general decorative garnish in our streets and shops.

Yes folks, it’s only 2-3 months before Christmas!

As I stood a few weeks ago (beginning of October, context fans) staring slack jawed with incredulity at the tinsel and faux snow pimping out a not-inconsiderable section of a local gift shop, I was joined in my lack of admiration by a fellow shopper:

“Cuh! Gets earlier every year, doesn’t it?”

No. No it doesn’t. It happens at the exactly the same pointlessly pre-emptive time every fucking October! Evidently, Christmas is such a stealthy fucker that we need some kind of grossly premature display of unseasonal cheer to warn us of its distant yet inexorable approach. Never mind that leaves are still on trees, that we’ve yet to have the first frost, and that I’ve yet to commit to upping the toggage of my duvet, LET’S COVER OUR BUILDING WITH FAIRY LIGHTS AND REINDEER! SOONER THE BETTER, EH?

At this point the man began edging away from me with a concerned look upon his face, but I’m sure we were aligned on this matter.

I love Christmas; it’s great. But like the AK-47 in Call of Duty, it works best in short bursts. 3 months of build-up is like permanently holding down the trigger – it makes a big noise for a very long time but it’s not particularly effective and you’re spent too early. (Please note: I will be trademarking the ‘celebrating Christmas too early/firing an assault rifle’ analogy after posting this entry.)

Just before December is a reasonable time to start getting all festive, don’t you think? Four weeks to soak it in, get excited, buy presents, etc.

But October?! We haven’t even got Halloween and Bonfire Night out the way first!! Do you know how depressing it is to see a single outlet trying to convince me to buy a pumpkin and some fireworks and a Santa hat at the same bloody time?

I know these timings are commercially driven, but surely it’s a false economy? If I’m excited about something because it’s limited in frequency and only lasts a short while, I’m more likely to buy things associated with that thing when they become available. But by the time Christmas finally appears within sight and the plethora of seasonally themed goodies finally earns a modicum of legitimacy, I’ve kinda got bored of the whole thing. There’s nothing cheery or special about my favourite brand of biscuits having a picture of Father Christmas on the front when that same smug rosy-cheeked visage has been sat on the shelves staring at me since before I transitioned from short to long sleeves.

I like Christmas. I want it to be special. Stop making it ordinary by making it last a quarter of a year!!


  1. I totally agree. There should be a law against starting Christmas too early!

  2. My wife’s birthday is the 3rd week in November and what she really likes is getting Christmas themed Birthday presents, because the stores have already removed any trace of non-Christmas themed packaging… Oh how she laughs. Eventually, I have to hold her until the maniacal laughter subsides…

    My local Tesco managed to start it’s “Seasonal” aisle (you’d think the clue was in the name, but apparently not) the day of my birthday in September (100 days before Christmas oddly enough) – my wife was kind enough to send me a photo of the Christmas Crackers to my phone – I happened to be in a busy shop when I received the image and let out an ear shattering wail of despair.

  3. Love the blog! I’ve written a similar blog on my page! Please give it a look a see what you think. Hope you have a lovely Christmas!

  4. A very reasonable focus for MCF. Have you heard the great Loudon Wainwright’s musical diatribe on the same topic? – should still be available on You Tube.

  5. Finleygausden

    i will be in christmas sprit next friday as that is when i go back to school after the summer so it will be the big build up the weather will be cold and it will be

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: